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GOALS

Engagement I Loyalty

DISTRIBUTION

Snap Camera Kit

TOUCHPOINT

Giant screen

Experience

AC Milan bets on innovation to improve the stadium experience, becoming the first European team to implement Augmented Reality in the Fan Cam.


During pre-match and half-time, the Augmented Reality Fan Cam (AR Fan Cam) engages the stadium speaker and spectators by applying 3D filters and effects, which are then projected onto the San Siro mega-screens. This integration creates a 360-degree experience of entertainment, involvement and active participation in the stadium.


Thanks to augmented reality, the Milanello mascot is transformed into a digital presence for a special Dance Cam around Rossoneri supporters' faces. Fans can also virtually wear the Rossoneri jersey, expressing their passion and loyalty to the team as they become the stars of the stadium. In addition, interactive mini-games add fun and excitement.


Creativity: Viewtoo

AC Milan

AR FAN CAM

Discover our works

Dulcis in Agro

Dulcis in Agro

Comprital Sigep

Comprital Sigep

Damiano Organic

Damiano Organic

Icam Professional

Icam Professional

Lidl Italia

Lidl Italia

Angelini Pharma

Angelini Pharma

Lariosauro

Lariosauro

Comprital

Comprital

Coca-Cola

Coca-Cola

Mr. Day

Mr. Day

Vanini

Vanini

Kanzi

Kanzi

Brief

Enriching fans' matchday experience at San Siro with digital live fan engagement content

Idea

Create a 360-degree experience for fans by integrating the fan cam with augmented reality content to enhance their sense of belonging

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