GOALS
Engagement In Store
DISTRIBUTION
Web AR
TOUCHPOINT
In-store photobooth
Experience
The consumer's in-store experience is enriched by digital content that makes him/her a protagonist of the brand.
The makeup session with products from the new M.A.C. line is transformed into a photo shoot thanks to augmented reality. The customer's face is contoured in real time and placed in a branded virtual environment, as if the user were on a catwalk for a professional photo opportunity.
The shot is immediately printed with a custom M.A.C. frame as a memento of the special experience.
Creative Idea: Viewtoo
M.A.C
PowderKiss Velvet Blur
Discover our works
Brief
Provide a phygital customer experience by increasing store visits
Idea
Turning the customer visit to the store into a chance to become the hero of the M.A.C. brand
Interested in creating a similar experience for your brand? Contact us!
Let’s talk about the campaign you imagine for your brand. We will build together the AR, VR, MR or Metaverse solution, tailored to your needs.
