Using the new Mr. Day muffin packaging as a starting point, we created a connected packaging experience by animating the image of the mouth to emphasize the mouthwatering nature of the new Mr. Day muffin recipe.

Changing the perspective from the packaging to the user, Mr. Day makes the consumer the hero and gives him/her a voice with an animated mouth that speaks generational slang, specially selected by NABA students.

Each type of muffin in the Mr. Day line corresponds to a different filter, which can also be activated on Instagram. In this way, the brand was able to engage consumers in an integrated and consistent path across all channels and support the campaign through creators.

Creative Idea: Viewtoo