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OBIETTIVI
Infotainment I Engagement
DISTRIBUZIONE
Web AR
TOUCHPOINT
Postcard inside the packaging
Esperienza
The graphic elements of the packaging come alive, opening the box to a new dimension where Campari Red Cinema comes to life, inviting the user to sit down for a special screening. The velvet curtains open and the iconic world of Campari appears on the screen with a movie trailer combining values and inspirations to the iconic cocktail.
Creative Idea: Viewtoo/FM Photographers
Campari - The Campari Group
Campari Spritz Kit
Scopri le altre campagne
Brief
Enhance the product experience kit with a narrative in line with the Campari Red Passion lifestyle
Idea
Campari turns ordinary into extraordinary with exclusive immersive experience
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