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OBIETTIVI

Infotainment I Engagement

DISTRIBUZIONE

Web AR

TOUCHPOINT

Postcard inside the packaging

Esperienza

The graphic elements of the packaging come alive, opening the box to a new dimension where Campari Red Cinema comes to life, inviting the user to sit down for a special screening. The velvet curtains open and the iconic world of Campari appears on the screen with a movie trailer combining values and inspirations to the iconic cocktail.


Creative Idea: Viewtoo/FM Photographers

Campari - The Campari Group

Campari Spritz Kit

Scopri le altre campagne

Brief

Enhance the product experience kit with a narrative in line with the Campari Red Passion lifestyle

Idea

Campari turns ordinary into extraordinary with exclusive immersive experience

Ti interessa creare un'esperienza simile per il tuo brand? Contattaci!

Raccontaci davanti a un caffè della campagna che vorresti creare. Costruiremo insieme la soluzione AR, VR, Mixed o Metaverso, fatta su misura per le tue esigenze, piccole o grandi che siano.

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