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Infotainment I Engagement


Web AR


Postcard inside the packaging


The graphic elements of the packaging come alive, opening the box to a new dimension where Campari Red Cinema comes to life, inviting the user to sit down for a special screening. The velvet curtains open and the iconic world of Campari appears on the screen with a movie trailer combining values and inspirations to the iconic cocktail.

Creative Idea: Viewtoo/FM Photographers

Campari - The Campari Group

Campari Spritz Kit

Scopri le altre campagne


Enhance the product experience kit with a narrative in line with the Campari Red Passion lifestyle


Campari turns ordinary into extraordinary with exclusive immersive experience

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