OBIETTIVI
Infotainment I Brand Awareness
DISTRIBUZIONE
Web AR
TOUCHPOINT
Social Channels, Web Banner, Pack
Esperienza
The whole world of Comprital is just a smartphone click away in a 360° virtual tour.
Master ice cream makers and pastry chefs can easily access product information from the company's digital channels or by framing the QR code on the purchased pack to discover all the lines - from frostings, to the vegan range, to lactose free, chocolate, pastries and much more.
Comprital's expertise and prestige are underlined by the presence of the lines' testimonials who guide the user through the recipes, how to use them, flavour cards and suggestions from ice cream professionals.
Creative Idea: Viewtoo
Comprital
AR Showcase
Scopri le altre campagne
Brief
Making the richness of the Comprital range known, capitalising on expertise and building customer loyalty from different sales channels
Idea
Creating a container experience that can be activated from Comprital's proprietary channels with all product lines presented by the voice of master pastry chefs