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OBIETTIVI

Infotainment

DISTRIBUZIONE

Web AR

TOUCHPOINT

Leaflet

Esperienza

Thanks to augmented reality, Lidl Italia introduces a sustainable digital tool for presenting its sustainability report. This innovative approach allows users to access and navigate the report's highlights on their smartphones, avoiding the need for printing large amounts of paper.


The use of interactivity and data visualization makes the content easily understandable and engaging. Even complex concepts are transformed into exciting discoveries, enhancing the transmission and memorization of the message.


Creativity: Viewtoo

Lidl Italia

Sulla Via del Domani - Report di Sostenibilità 2021/2022

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Brief

Transform the sustainability report into a more user-friendly communication tool to engage Lidl Italia's consumers in their environmental achievements

Idea

Highlight Lidl Italia's commitment to sustainable development by combining the power of data visualization with the immersiveness of augmented reality

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