Loyalty & Contest | Engagement | Conversion
AR App Embed
Postcards available in store
Consumers are engaged in a game that invites them to accompany Teddy's on-the-road journey with their own message and share personalized snaps on their social channels. Upon reaching three shares, users receive a discount code within the AR experience and can immediately spend it online.
Through the personalization of the user journey and the simplicity of interaction, Augmented Reality helped expand brand conversion and reach with a phygital experience.
The campaign was awarded best gamification campaign at the 2018 Promotion Awards.
Creative Idea: Viewtoo
Teddy On The Road
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Attract a young audience by creating a customized and rewarding experience for the launch of the new product line
Create an augmented reality experience that takes consumers on a virtual journey with Thun's iconic teddy bears