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OBIETTIVI

Loyalty & Contest | Engagement | Conversion

DISTRIBUZIONE

AR App Embed

TOUCHPOINT

Postcards available in store

Esperienza

Consumers are engaged in a game that invites them to accompany Teddy's on-the-road journey with their own message and share personalized snaps on their social channels. Upon reaching three shares, users receive a discount code within the AR experience and can immediately spend it online.


Through the personalization of the user journey and the simplicity of interaction, Augmented Reality helped expand brand conversion and reach with a phygital experience.


The campaign was awarded best gamification campaign at the 2018 Promotion Awards.


Creative Idea: Viewtoo

Thun

Teddy On The Road

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Brief

Attract a young audience by creating a customized and rewarding experience for the launch of the new product line

Idea

Create an augmented reality experience that takes consumers on a virtual journey with Thun's iconic teddy bears

Ti interessa creare un'esperienza simile per il tuo brand? Contattaci!

Raccontaci davanti a un caffè della campagna che vorresti creare. Costruiremo insieme la soluzione AR, VR, Mixed o Metaverso, fatta su misura per le tue esigenze, piccole o grandi che siano.

Tazzina Caffè Viewtoo
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