Consumers are engaged in a game that invites them to accompany Teddy's on-the-road journey with their own message and share personalized snaps on their social channels. Upon reaching three shares, users receive a discount code within the AR experience and can immediately spend it online.

Through the personalization of the user journey and the simplicity of interaction, Augmented Reality helped expand brand conversion and reach with a phygital experience.

The campaign was awarded best gamification campaign at the 2018 Promotion Awards.

Creative Idea: Viewtoo