Communication in AR increases engagement by reaching out to users in a personal way and on the smartphone, the device they use most and always keep at their fingertips.

Augmented Reality opens a unique, two-way communication channel in which brand and consumer can engage in direct dialogue. Through easy-to-use, always-on, immersive content, users can explore product features, share brand key messages, have fun with interactive and immersive games, and much more. The merging of the digital environment into the real one allows consumers to interact both with the surroundings and the virtual content, making them active players while exploring.

Exposure to the brand message with this technology is not passive, resulting in unique engagement and attention. According to a study by Layered and Neuroinsight, sponsored by Zappar, Augmented Reality interactivity doubles the level of engagement compared to traditional media while the level of attention increases by 45 percent.