The consumer's in-store experience is enriched by digital content that makes him/her a protagonist of the brand. 

The makeup session with products from the new M.A.C. line is transformed into a photo shoot thanks to augmented reality. The customer's face is contoured in real time and placed in a branded virtual environment, as if the user were on a catwalk for a professional photo opportunity.

The shot is immediately printed with a custom M.A.C. frame as a memento of the special experience.

Creative Idea: Viewtoo