Augmented Reality is no game: this is proven by the numbers generated by brands that have adopted it as a communication tool to achieve. According to a study conducted by Deloitte Digital and Snap Inc. products with AR experiences reach a 94 per cent higher conversion rate

Augmented reality has enormous potential as a sales engine because it revolutionizes the product approach. Brands using augmented reality not only stand out more on the shelf, but also increase consumer loyalty in the store, physical or virtual, through immersive and interactive experiences. The more time consumers spend on the product, receiving detailed information, the more they are likely to purchase.

The opportunity to see the product in 3D in all its details, to virtually try it on, to change colors and patterns, provides the consumer with all the necessary elements to make a decision and increases trust in the brand, as well as decreases the return rate.