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GOALS

Conversion | Brand Awareness | Drive to Download

DISTRIBUTION

AR App Embed

TOUCHPOINT

Media campaign, OoH, PoP material, in app banner

Experience

With the Augmented Reality SDK integrated in the app, users can trigger the experience within a single, frictionless environment, thus increasing downloads of the app.


From any of the touchpoints provided, the consumer is invited to engage in an immersive quiz and, thanks to face tracking, sees the answers displayed on their face, thus amplifying the personalization of the user journey.


The answers to the quiz are processed in real time and Mediaworld recommends the most suitable product based on the choices made. The user can then proceed with the purchase without ever leaving the app.


The campaign is declined for different product categories with physical and digital touchpoints. From each of these, all experiences can be accessed and collected in a single Augmented Reality showcase.


Creative Idea: Viewtoo/Armando Testa

Mediaworld

Fatto Apposta Per Me

Discover our works

AC Milan

AC Milan

Dulcis in Agro

Dulcis in Agro

Comprital Sigep

Comprital Sigep

Damiano Organic

Damiano Organic

Icam Professional

Icam Professional

Lidl Italia

Lidl Italia

Angelini Pharma

Angelini Pharma

Lariosauro

Lariosauro

Comprital

Comprital

Coca-Cola

Coca-Cola

Mr. Day

Mr. Day

Vanini

Vanini

Brief

Enhance awareness of the new brand positioning and increase Mediaworld app downloads, engaging consumers and driving them to purchase

Idea

Engaging consumers in a personalized shopping experience with a quiz game that brings out the product best suited to the user's tastes

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