GOALS
Infotainment | Brand Awareness
DISTRIBUTION
Web AR
TOUCHPOINT
In-store totem
Experience
In selected stores, Kumho Tire’s totems invited customers to activate an augmented reality experience: the Ecsta Sport tire appeared in 3D within their real-world environment.
Users could interact with the product, accessing multiple information layers directly overlaid on the virtual tire — enabling quick, visual understanding of its performance.
A dedicated section allowed users to browse available sizes and compare Ecsta Sport with other tires in the same category, helping them make a more informed purchase decision.
Deployed in 5 EU countries, the tool achieved a 17% click-to-rate, proving to be an innovative and effective sales support solution.
Creativity: Viewtoo
Kumho Tire - Ecsta Sport
3D AR Experience
Discover our works
Brief
Support retailers in clearly and engagingly communicating the performance of Kumho Tire’s new Ecsta Sport tire using cutting-edge technology. The goal was to simplify the customer’s decision-making process directly at the point of sale.
Idea
An interactive experience where the product becomes both content and virtual hands-on experience. A smart evolution of the traditional paper leaflet: dynamic, sustainable, and always up to date.
Interested in creating a similar experience for your brand? Contact us!
Let’s talk about the campaign you imagine for your brand. We will build together the AR, VR, MR or Metaverse solution, tailored to your needs.
