GOALS
Engagement | Brand Storytelling
DISTRIBUTION
Web AR
TOUCHPOINT
Postcard
Experience
To bring the tech-inspired universe of the Duck Fresh Discs limited edition to life, we designed a Web AR experience that turned the global creative concept into an engaging, game-like interaction.
During the internal launch event, participants were invited to play a Point & Hit mini-game: by targeting and eliminating germs and bacteria with virtual Fresh Discs, they triggered visual effects that released the two fragrances — “Virtual Violet” and “Magnolia-verse”. With each hit, the iconic Duck character appeared wearing a visor, reinforcing the product's identity and its distinctive visual world.
The experience blended gameplay, augmented reality, and product storytelling, delivering a memorable first contact with the new line while echoing the broader creative direction of the campaign — which brought virtual games into the shelf-ready packaging.
A compact yet high-impact demo that successfully conveyed the product's key assets and showcased AR as a powerful tool for internal engagement.
Creative by: Viewtoo
SC Johnson - Duck Fresh Discs
Duck AR Game
Discover our works
Brief
For the internal launch of the new limited edition Duck Fresh Discs, SC Johnson wanted to create a teaser moment that captured the mood of the product — inspired by the world of gaming and the metaverse.
Idea
To develop a playful augmented reality experience that blended gaming and metaverse themes, leveraging the interaction between digital and physical worlds while clearly communicating the product’s functional features.
Interested in creating a similar experience for your brand? Contact us!
Let’s talk about the campaign you imagine for your brand. We will build together the AR, VR, MR or Metaverse solution, tailored to your needs.
