GOALS
Engagement | Brand Awareness | Brand Storytelling
DISTRIBUTION
Snap AR
TOUCHPOINT
AR Mirror
Experience
Building on the “Cocoa Stories” AR campaign launched on Vanini chocolate bars, we designed an experience that fosters emotional connection and encourages spontaneous sharing.
Through an AR Mirror — an interactive mirror powered by augmented reality — visitors could step into two immersive scenarios inspired by the Vanini universe: a lush jungle and a cocoa plantation, selectable with a simple hand gesture.
Once immersed, users could take a personalized souvenir photo and instantly download it via QR code after filling out a lead generation form.
The result was spontaneous engagement throughout the trade show, a strengthened emotional positioning for the Vanini brand, and a significant collection of profiled data.
Creativity: Viewtoo
Vanini - Icam
Your Vanini Moment
Discover our works
Brief
Drive foot traffic to Icam’s booth at TuttoFood Milano, reinforce the brand values of Vanini, and generate qualified leads through a memorable and immersive experience.
Idea
Turn the booth visit into an immersive journey blending storytelling and interaction: Your Vanini Moment.
The goal was to create an experience that resonates emotionally, enhances the value of the Vanini Bagua line, and authentically engages the audience.
Interested in creating a similar experience for your brand? Contact us!
Let’s talk about the campaign you imagine for your brand. We will build together the AR, VR, MR or Metaverse solution, tailored to your needs.
