At a time when the pandemic prevented the brand from being promoted with events on the ground, Kanzi® engaged Italian consumers with a social engagement campaign by calling wellness-conscious music fans to action.

Through a minigame that mimics the stage of a virtual concert starring the Kanzi® apple, users can recharge themselves with positive energy and take a charitable action for the entertainment industry. Kanzi® will turn the energy released in the minigame into money through a fundraiser to benefit Scena Unita.

With the payoff #RechargeWithKanzi, the experience continues on the brand's Instagram channel with a special filter with which to take a snapshot to share.

Creative Idea: Viewtoo/Life Circus