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GOALS

Infotainment I Engagement

DISTRIBUTION

Web AR

TOUCHPOINT

Postcard inside the packaging

Experience

The graphic elements of the packaging come alive, opening the box to a new dimension where Campari Red Cinema comes to life, inviting the user to sit down for a special screening. The velvet curtains open and the iconic world of Campari appears on the screen with a movie trailer combining values and inspirations to the iconic cocktail.


Creative Idea: Viewtoo/FM Photographers

Campari - The Campari Group

Campari Spritz Kit

Discover our works

AC Milan
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AC Milan

Dulcis in Agro
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Dulcis in Agro

Comprital Sigep
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Comprital Sigep

Damiano Organic
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Damiano Organic

Icam Professional
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Icam Professional

Lidl Italia
>

Lidl Italia

Angelini Pharma
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Angelini Pharma

Lariosauro
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Lariosauro

Comprital
>

Comprital

Coca-Cola
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Coca-Cola

Mr. Day
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Mr. Day

Vanini
>

Vanini

Brief

Enhance the product experience kit with a narrative in line with the Campari Red Passion lifestyle

Idea

Campari turns ordinary into extraordinary with exclusive immersive experience

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