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GOALS

Infotainment I Engagement

DISTRIBUTION

Web AR

TOUCHPOINT

Packaging and Brochure

Experience

The redefinition of La Preferita's distinctive characters related to research, quality and uniqueness led to the identification of a prestigious image as the symbol of the brand's new narrative: Amore e Psiche by Canova becomes the representation of the dualism that binds those who select the product and those who use it to create a work of art of taste and texture. 


The ideal media to tell the new concept is Augmented Reality; the AR experience opens the doors of a real museum where artworks represent the synthesis of "ingredients that create masterpieces," the new payoff of the rebranding of La Preferita. Each room of the museum is a product focus where key messages are declined in the ingredients, sensory profile and recipes.


Creative Idea: Viewtoo

La Preferita - Comprital

La Preferita

Discover our works

AC Milan

AC Milan

Dulcis in Agro

Dulcis in Agro

Comprital Sigep

Comprital Sigep

Damiano Organic

Damiano Organic

Icam Professional

Icam Professional

Lidl Italia

Lidl Italia

Angelini Pharma

Angelini Pharma

Lariosauro

Lariosauro

Comprital

Comprital

Coca-Cola

Coca-Cola

Mr. Day

Mr. Day

Vanini

Vanini

Brief

Strategically define a new brand narrative and communicate the rebranding

Idea

Focus the rebranding on a strong and imaginative key visual that comes alive in Augmented Reality and makes explicit the link between those who select the product and those who use it

Interested in creating a similar experience for your brand? Contact us!

Let’s talk about the campaign you imagine for your brand. We will build together the AR, VR, MR or Metaverse solution, tailored to your needs.

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