top of page
logo viewtoo

GOALS

Loyalty & Contest | Engagement | Conversion

DISTRIBUTION

AR App Embed

TOUCHPOINT

Postcards available in store

Experience

Consumers are engaged in a game that invites them to accompany Teddy's on-the-road journey with their own message and share personalized snaps on their social channels. Upon reaching three shares, users receive a discount code within the AR experience and can immediately spend it online.


Through the personalization of the user journey and the simplicity of interaction, Augmented Reality helped expand brand conversion and reach with a phygital experience.


The campaign was awarded best gamification campaign at the 2018 Promotion Awards.


Creative Idea: Viewtoo

Thun

Teddy On The Road

Discover our works

AC Milan

AC Milan

Dulcis in Agro

Dulcis in Agro

Comprital Sigep

Comprital Sigep

Damiano Organic

Damiano Organic

Icam Professional

Icam Professional

Lidl Italia

Lidl Italia

Angelini Pharma

Angelini Pharma

Lariosauro

Lariosauro

Comprital

Comprital

Coca-Cola

Coca-Cola

Mr. Day

Mr. Day

Vanini

Vanini

Brief

Attract a young audience by creating a customized and rewarding experience for the launch of the new product line

Idea

Create an augmented reality experience that takes consumers on a virtual journey with Thun's iconic teddy bears

bottom of page